We manage a busy real estate marketing department with 2500+ listings a year as well as rapidly growing photography business. This means a minimum of 2500+ sets of images that flow through our workstations on a yearly basis for properties alone. Over 88K images roughly with 85-90% of those images requiring some form of editing and or post processing.
We spend on average about 15 to 20 minutes per set cleaning and repairing photos at our marketing desk, which over the year works out to about 834 hours of editing work for photographs alone. This for the most part is from pro photographers, some want-to-be pro’s that we call Moe’s (who need “More” improvement in their photography or services), and of course we also get the usual small lease or complete tear-down vendor procured photos that leave a lot to be desired and require major editing (for rhyming purposes the Shmoe photos). All of this is aside from our editing for EPT (ElitePropertiesToronto.com).
So in an effort to improve our workflow and help others in the industry (Realtors/Photographers) we thought we would start a series on real estate photography/marketing and share our insight as a Photographer, Real Estate Marketer, and Former Instructor/Head for Digital Media and Marketing at an award winning local college.
The five main issues we deal with in no particular order are (if you subtract removing weird items like Bobcats from driveways, photographers from mirrors, or even adding dogs to patio decks):
*Information provided is based on TREB's MLS system and is generalized please check the exact specifications with the MLS Service in your area.
This is Part 1 in the post series..