Top 5 Issues With Real Estate Photos Part 6 - Portrait vs Landscape Orientation

This comes up regularly across marketing desks everywhere, but mostly from Moe’s or Shmoe’s. The MLS listing system only accepts landscape orientation photos, yet we get a high number of portrait images that need to be edited with a white background to make it fit a landscape orientation. This reduces the height of the image and makes the flow of the 20 photos look strange and disjointed.

Think Wide for Real Estate, Never Tall - because you like a fat bottom line.

We at EPT use portrait images from time to time but only in the case of detail images that aren’t meant to go to MLS these photos are for features in print materials or on social platforms.

It is for the same reason you should never shoot vertical video even tho Instagram would like you to.. video is meant to be viewed on a widescreen for cinematic purposes.

This was the last in this series of posts - hope you found it informative.. from the desk of a real live Real Estate Marketer & Photo Editor.

Enjoy

*Information provided is based on TREB's MLS system and is generalized please check the exact specifications with the MLS Service in your area.

Top 5 Issues With Real Estate Photos Part 4 - Print vs Web Issues

This issue is probably the most contentious for most graphic designers/printers, as photographers properly expose in their cameras and calibrate to their own monitors and screens in post processing. The problem is that for MLS or web photos that is excellent but for print makes the images too dark on output on even the whitest of stock paper. Printing depending on the printer and calibration is always going to darken images by about 15% so your whites will be grey, your light greys will be medium greys, and so forth and you will lose all the detail in the shadows. Reason for this is your screen has light emitting through it even through blacks whereas paper does not emit light and depending on the stock you use will only darken this effect more depending on the shade of the stock and the mixed lighting environment it is viewed in. Newsprint is not only grey but it also absorbs ink because of the softer grain which creates an out of focus muddy look, so the darker the image the worse the effect. From a printers perspective the quickest way to correct this is with global adjustments on sets of images. As photographers and designers know global adjustments like that never produce a happy medium, better to locally adjust each image to get the desired result so that your hard earned images look stellar on all mediums especially in print which is the most costly of the mediums your images will be used on.

You should aim for images that are a quarter to half a stop brighter on screen by exposing to the right (ETTR) without blowing out the highlights, that way your clients get exceptional results and can heap praise and refer you to others, their Graphic Designer too will love you.

*Calibration is dependent on the accuracy of the equipment used by both yourself and the printer you deal with. In our case we calibrate our monitors and printers with X-rite i1 Pro Spectrophotometer and have balanced levels in-house and consistent external printer results. Check with your print provider or marketing departments to see a sample to evaluate your calibration in comparison.

* Our opinions are based on what we see come through our workstations, this is a generalized view of the local Toronto real estate market and is not exhaustive even to the local area.

Top 5 Issues With Real Estate Photos Part 2 - Photos Taken Out of Order

Usually the flow for photographing a property for example a home should be external front view, first level foyer, main room/living room, dining room, kitchen, family room if any, finishing with the bathrooms. Then proceed to the second floor bedrooms starting with the Master unless it is on a higher level. Ensuites should be photographed next to the bedrooms, if it is not an ensuite bath it should be placed at the end of the bedrooms. Then 3rd or more floors, and any terraces or balconies on the upper levels adjacent to the rooms they are attached to, then basement/lower level starting with the primary rooms and ending with the furnace room if necessary. Once the internal images are all captured then move to the final exterior images including the patio, garden, pool area, and culminating in the exterior boundaries area shots and garages.

That is the natural flow of the property in the eyes of a potential buyer and makes visual sense. It is surprising to me how many photo sets we get that have no logical shooting plan where everything is mixed up. What makes this situation more difficult to manage (as we have to reorder them for MLS and any marketing materials) is we will get this misaligned flow especially for vacant properties where almost all of the rooms look the same.

I am sure some of this is done in the post processing stage, but besides the realtor how is the designer supposed to guess the layout without a proper flow or floorplans. K.I.S.S. (Keep It Simple) it for everyone.

We at EPT pride ourselves in re-organizing the photos before we package them with a natural flow, of course this is all to taste but in the eye of the viewer the property layout will make a lot more sense.