This comes up regularly across marketing desks everywhere, but mostly from Moe’s or Shmoe’s. The MLS listing system only accepts landscape orientation photos, yet we get a high number of portrait images that need to be edited with a white background to make it fit a landscape orientation. This reduces the height of the image and makes the flow of the 20 photos look strange and disjointed.
Think Wide for Real Estate, Never Tall - because you like a fat bottom line.
We at EPT use portrait images from time to time but only in the case of detail images that aren’t meant to go to MLS these photos are for features in print materials or on social platforms.
It is for the same reason you should never shoot vertical video even tho Instagram would like you to.. video is meant to be viewed on a widescreen for cinematic purposes.
This was the last in this series of posts - hope you found it informative.. from the desk of a real live Real Estate Marketer & Photo Editor.
Enjoy
*Information provided is based on TREB's MLS system and is generalized please check the exact specifications with the MLS Service in your area.